Last year, Apple (AAPL) revealed it was going to allow for increased advertising by developers in its App Store during user searches in 2026. The Cupertino-based company has now confirmed the ...

Forbes contributors publish independent expert analyses and insights. Sometimes the Apple holiday ad is abstract, sometimes it’s an animation (like the brilliant one with the Billie Eilish song), or a ...

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

Apple’s marketing team isn’t having the best year. A few short months ago, the company’s iPad ‘Crush’ ad was pulled following backlash from the creative community. Apple apologized and moved on. But ...